SECOND EDITION OF THE COURSE ON STRATEGIC MANAGEMENT OF CITIES


       
    Bilbao Metropoli-30 Association organizes the second edition of the course on Strategic Management of Cities. The course is directed to people in public positions and professionals related to the local and metropolitan development. The course will consist of 40 hours distributed in five weeks, Fridays in the afternoon and Saturdays in the morning, in sessions of four hours. It will begin next 15 February and will finalize on 16 March of 2002.

    Bilbao Metropoli-30 intends to put its accumulated experience and knowledge in ten years of working to the service of the professionals involved in the processes of local and territorial development. Therefore and as the Association has been able to state, in the global economy the capacity of growth and development of the cities and the regions depends more and more on factors like the knowledge and the capacity to innovate. Thus, the continuous training of the professionals is becoming essential, since the wealth will be the resultant of the talent and the ideas of the people. 

    The objectives of the course are to provide a clear vision of the new tendencies that arise from the development of the cities at the present time; to generate a common language between the assistants that facilitates the understanding of the new forms of metropolitan management; and to adapt the capacities and abilities of the students to the new forms of management of the municipalities and the cities. The academic direction of the course will be the responsibility of Bilbao Metropoli-30, that will count on the attendance of experts in the matter, combining the theoretical knowledge and the practice. 

    The course is divided in three units: 
     

    • The city, the new city centres of the regional development. The present tendencies in the urban city centre will be analyzed; the importance of the correct use of the intangibles and the new technologies in the metropolitan development; and the new ways of public performance: rehabilitation of urban centres, new forms of urbanization, the sustainability, etc. 
    • The Strategic Planning of the cities. The processing of a Strategic Plan will be approached and different strategies from cities will appear, based on their characteristics and objectives, analyzing the keys of their success. 
    • The modern Metropolitan Management. In this module aspects like the internationalization process will be studied, the multiculturality as well as the urban planning before the growth in extension of the cities. Another one of the sessions will be dedicated to the effectiveness of the Public Institutions: continuous improvement, management by objectives, subhiring of public services, etc. Finally, the strategies of marketing and the procedures to turn the city into a center of world-wide attention will be studied. 


    Requirements of entrance: 

    Since the number of vacancies is limited there will be an acceptance committee that will carry out the selection of candidates. In the selection process they will consider: 
     

    • The knowledge on local or metropolitan development
    • Professional experience 
    • Good level of English 


    Matriculation: 

    The matriculation forms are avaliable in the secretariat of Bilbao Metropoli-30. 

    The Bilbao Metropoli-30 Association members will benefit from a 50% discount in the course price.

    Information: 

    In the secretariat of Bilbao Metropoli-30 

    Gran Via, 45. 48011 Bilbao 
    Tel.: 94 415 86 85 
    Fax: 94 415 34 24 
    E-mail: formacion@bm30.es 
    Website: www.bm30.es