Bilbao Metropoli-30 Association organizes
the second edition of the course on Strategic Management of Cities. The
course is directed to people in public positions and professionals related
to the local and metropolitan development. The course will consist of 40
hours distributed in five weeks, Fridays in the afternoon and Saturdays
in the morning, in sessions of four hours. It will begin next 15 February
and will finalize on 16 March of 2002.
Bilbao Metropoli-30 intends to put its
accumulated experience and knowledge in ten years of working to the service
of the professionals involved in the processes of local and territorial
development. Therefore and as the Association has been able to state, in
the global economy the capacity of growth and development of the cities
and the regions depends more and more on factors like the knowledge and
the capacity to innovate. Thus, the continuous training of the professionals
is becoming essential, since the wealth will be the resultant of the talent
and the ideas of the people.
The objectives of the course are to provide
a clear vision of the new tendencies that arise from the development of
the cities at the present time; to generate a common language between the
assistants that facilitates the understanding of the new forms of metropolitan
management; and to adapt the capacities and abilities of the students to
the new forms of management of the municipalities and the cities. The academic
direction of the course will be the responsibility of Bilbao Metropoli-30,
that will count on the attendance of experts in the matter, combining the
theoretical knowledge and the practice.
The course is divided in three units:
-
The city, the new city centres of the regional
development. The present tendencies in the urban city centre will be analyzed;
the importance of the correct use of the intangibles and the new technologies
in the metropolitan development; and the new ways of public performance:
rehabilitation of urban centres, new forms of urbanization, the sustainability,
etc.
-
The Strategic Planning of the cities. The
processing of a Strategic Plan will be approached and different strategies
from cities will appear, based on their characteristics and objectives,
analyzing the keys of their success.
-
The modern Metropolitan Management. In this
module aspects like the internationalization process will be studied, the
multiculturality as well as the urban planning before the growth in extension
of the cities. Another one of the sessions will be dedicated to the effectiveness
of the Public Institutions: continuous improvement, management by objectives,
subhiring of public services, etc. Finally, the strategies of marketing
and the procedures to turn the city into a center of world-wide attention
will be studied.
Requirements of entrance:
Since the number of vacancies is limited
there will be an acceptance committee that will carry out the selection
of candidates. In the selection process they will consider:
-
The knowledge on local or metropolitan development
-
Professional experience
-
Good level of English
Matriculation:
The matriculation forms are avaliable in
the secretariat of Bilbao Metropoli-30.
The Bilbao Metropoli-30 Association members
will benefit from a 50% discount in the course price.
Information:
In the secretariat of Bilbao Metropoli-30
Gran Via, 45. 48011 Bilbao
Tel.: 94 415 86 85
Fax: 94 415 34 24
E-mail: formacion@bm30.es
Website: www.bm30.es